Another Movie Tie-in Catches Fire
Topping the CoverCake chart in December for most talked-about book on social media was Suzanne Collins’s Catching Fire.
View ArticleRoth Tops in Social Media
Veronica Roth’s "Divergent," the first book in her wildly popular series of the same name, was the most-talked-about title on social media in January.
View ArticleBook-Based Movies Are Hot on Social Media
In February, social media chatter was dominated by films inspired by books—six of the top 10 most-discussed books have movie adaptations either in theaters or in the works.
View ArticleVideo, YouTube, and University Presses
More and more university presses are using video content to promote academic books and their authors, with some turning to YouTube as a marketing platform.
View ArticleBookmasters Signs with Wybel
The Wybel Marketing Group will provide sales representation throughout the Midwest for Bookmasters and its publishers.
View Article‘Fault in Our Stars’ Shines on Social Media
Thanks to ever-growing anticipation of the June release of the film adaptation of John Green’s "The Fault in Our Stars," the 2012 novel was the most-buzzed-about book on social media in March.
View ArticleMen Drove ‘Flash Boys’ Buzz
After Michael Lewis’s much-buzzed about 60 Minutes appearance at the beginning of the month, "Flash Boys," the author’s exploration of high-speed trading on Wall Street, was the most-talked about book...
View ArticleWriters Speak Out Against S.C. Literary Censorship
They are railing against the South Carolina politicians who want to strip funding from schools teaching LGBTQ materials in the classroom.
View ArticleClinton Wins The Vote on Social Media
As questions continue to swirl about Hillary Clinton’s potential run for the presidency in 2016, her still-unpublished book, "Hard Choices" (Simon & Schuster), was the most buzzed about title on...
View ArticleBookReels, an MTV for Books?
BookReels, a new website dedicated to promoting books using trailers, is hoping to, as its CEO explains, do for books what "What MTV did for music videos."
View ArticleBerkley Testing Two Covers for 'Virgin'
Hoping to appeal to different audiences, Berkley intends to release one of its major summer releases, "Virgin" by Radhika Sanghani, with two covers and two ISBNs.
View ArticleClinton Reelected On Social Media
Hillary Clinton’s "Hard Choices," out June 10, was the most talked about book on social media last month.
View ArticleRWA Releases 'Novel Engagement' Romance App
In a move targeting the ever-booming market for romance fiction, the Romance Writers of America is releasing an app called Novel Engagement.
View Article‘Fifty Shades’ All The Rage, Again
When the first trailer for the much-anticipated adaptation of E.L. James’s "Fifty Shades of Grey" dropped on July 24, it took the Internet by storm, becoming the most-watched YouTube preview of the...
View ArticleHarper Has New Indie Marketing Fund
HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books.
View ArticleRick Riordan's ‘Blood of Olympus’ Tops Social Media Book Chatter In August
In the run-up to its October 7 release, Rick Riordan’s "Blood of Olympus" was the most-talked-about book on social media in August.
View ArticleS&S Launches Books Category on Milq
Simon & Schuster is teaming with Milq, a new social media platform, to launch a Books category on the content curation venture.
View ArticleAll About ‘Gone Girl’
Last month, as fans eagerly awaited the October 3 premiere of David Fincher’s adaptation of "Gone Girl," they took to social media, making Gillian Flynn’s 2012 megabestseller the most buzzed-about...
View ArticleHarperCollins Debuts Global Podcast Network
HarperCollins has launched HarperCollins Presents, a global podcast network that incorporates the publisher’s existing podcast programs such as BookD and HarperAudio Presents.
View ArticleChronicle Donates 10,000 Books in Record Time
Chronicle Books completed its third annual #GiveBooks campaign over the Thanksgiving weekend.
View ArticleBook Publicity After Jon Stewart: A Vast PR Wasteland?
Jon Stewart’s decision to step down from the Daily Show later this year hit few people harder than book publicists.
View ArticleAt PW Event, Panel Argues that Libraries Are Vital Marketing Partners
At the PW discussion series event The Case for Libraries, moderator David Vinjamuri and a panel of experts argued that publishers and libraries are ideal marketing partners for books and authors.
View ArticleHarlequin Teen Gets Creative on Social for 'Legacy of Kings'
For 'Legacy of Kings,' the first book in Eleanor Herman’s new series, Harlequin Teen wanted to engage readers in a creative way. The result is something the publisher has dubbed a “digital oracle” that...
View ArticlePBS Beefs Up Book Programming
After launching in November 2014, 'Book View Now,' the PBS show dedicated to all things books and publishing, is ramping up and diversifying its coverage of the industry.
View ArticleRodale Books Launches Week-Long Online 'Greatness Summit'
The health and wellness publisher has partnered with 'The School of Greatness' author Lewis Howes to offer free online content from 28 experts in subjects ranging from career to family to personal health.
View ArticleNew PRH Website Will Match Books with Current Events
The new consumer-facing website from Penguin Random House pairs current events with relevant books from PRH as well as other publishers.
View ArticleHow 'Diary of an Oxygen Thief' Went from Self-Published Obscurity to...
The anonymous author of word-of-mouth hit 'Diary of an Oxygen Thief' created buzz for the book with a savvy marketing campaign.
View ArticleIndie Pub Debuts Audiodrama Promoting Books
'Rewrites', a seven-episode audiodrama about a reality TV show which pits novelists against one another in a literary competition, will debut next week. Produced by the founders of the indie publisher...
View ArticleStartup OptiQly in Collaboration with Ingram
OptiQly, a marketing technology services startup provides “actionable intelligence for online retail.”
View ArticleFrom MOOC to Bestselling Book
Professor Barbara Oakley's massive online open courses complement her books—and vice versa. Here's how.
View ArticleSouthern Novelist Plans Bourbon Soaked Book Tour
Decatur Book Festival executive director Daren Wang's book tour for his debut novel has also become an excuse to seek out the best bourbon cocktail in the South.
View ArticleRichard Nash and Emily Cook Unveil New Company
The pair of publishing industry veterans have launched Cursor Marketing Services, which caters to international publishers distributing in the U.S.
View ArticleBISG Changes Governing Structure
Among the proposed changes, which must be approved at the Book Industry Study Group’s annual meeting on September 25, is reducing the number of board members from 33 to 14.
View ArticleD.C. Metro Spotlight: BookTV Keeps Its Focus on Authors
For 48 hours each weekend, C-SPAN’s BookTV gives readers nonstop access to authors appearing in public across the country. It's ramping up regional coverage too.
View ArticleSun Shines on Texas Book Festival
The Texas Book Festival was held October 28-29. It attracted more 40,000 people to see more than 300 authors in Austin. Unsurprisingly, authors who wrote about politics drew crowds at the event.
View ArticleArtbook | D.A.P. Distribution Goes Global
D.A.P. has enlisted a wide variety of new partners and representatives to expand its sales and distribution program across the world and extend its global reach.
View ArticleScribd Develops Snapshots
Designed to improve discoverability, Scribd is offering original takes on nonfiction titles via Snapshots.
View ArticleNovelists Ignite A Mighty Blaze in Response to Extinguished Book Tours
Two novelists have partnered to build A Mighty Blaze, a initiative to promote other authors and their new books on social media.
View ArticleEvery Book Has a Market. Storiad Helps You Find It.
The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored)
View ArticleInfographic: The Most Instagrammed Book Covers
OnBuy.com, a U.K. marketplace similar to eBay or OfferUp, searched Instagram and determined that the book cover most often appearing on the social media site was Harper Lee's 'To Kill a Mockingbird,'...
View ArticleBenefits of an Automated Rights System
Rights are often thought of as an ancillary component in publishing, and yet the ability of a publisher’s rights department to manage and administer its portfolio of licensing opportunities can result...
View ArticleIngram Forms Consumer Marketing Unit
The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform.
View ArticleKickstarter Campaign Makes 'Peculiar Tastes' a Broad Success
A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still...
View ArticleOpen Road Starts Frontlist Marketing Service
With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases.
View ArticleOpen Road Launches Activation 2.0
After launching a frontlist marketing service in July that built on Open Road's Ignition program that promotes backlist e-book titles, the company has unveiled its second iteration.
View ArticleNew Leaf Literary & Media Evolves Team to Meet Changing Industry Demands
The New York City–based literary agency announced three new director-level promotions among several new hires and staff changes across the agency.
View ArticleAbrams Announces Marketing and Publicity Groups Restructuring
With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers.
View ArticleThe 'Wall Street Journal' Drops Its Bestseller Lists
With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists.
View Article
